Privacy Policy

www.loadmass.com.au

Effective Date: 13 April 2026

1. Introduction

Load Mass (“we”, “us”, or “our”) operates the website www.loadmass.com.au (the “Website”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website or engage with our digital marketing and lead generation services.

By using our Website, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access the Website.

2. Who We Are

Load Mass is a digital marketing and lead generation business operating in Australia. We assist businesses in generating qualified leads and executing targeted marketing campaigns.

For privacy-related enquiries, you can contact us at:

Load Mass

Website: www.loadmass.com.au

Email: privacy@loadmass.com.au

3. Information We Collect

We may collect the following types of personal information:

3.1 Information You Provide Directly

• Name and contact details (email address, phone number, postal address)
• Business name and industry
• Information submitted through enquiry forms, landing pages, or lead capture forms
• Communications you send to us via email or contact forms

3.2 Information Collected Automatically

• IP address and browser type
• Pages visited, time spent on pages, and navigation paths
• Referring URLs and search terms
• Device type and operating system
• Cookies and similar tracking technologies (see Section 7)

3.3 Information from Third Parties

• Lead data sourced from third-party platforms and advertising networks (e.g. Meta, Google Ads, LinkedIn)
• Data appended or enriched through authorised third-party data providers
• Information from CRM integrations or marketing automation platforms

4. How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to enquiries and provide our services
• To generate, qualify, and distribute leads to our clients
• To deliver targeted digital marketing campaigns on behalf of clients
• To analyse website traffic and improve our Website and services
• To send marketing communications where you have opted in
• To comply with our legal obligations
• To detect and prevent fraud or misuse of our services

We will only use your personal information for the purposes for which it was collected, or for a directly related purpose, unless you have otherwise consented or we are required by law.

5. Disclosure of Your Information

We may share your personal information with:

5.1 Our Clients

As a lead generation business, we may pass your contact details and relevant information to our clients who have engaged us to identify and deliver qualified leads. These clients are required to handle your information in accordance with applicable privacy laws.

5.2 Service Providers

We engage trusted third-party service providers to assist with our operations, including:

• Cloud hosting and data storage providers
• Email marketing and CRM platforms
• Analytics and tracking tools (e.g. Google Analytics)
• Advertising platforms (e.g. Meta Ads, Google Ads, LinkedIn)

These providers are authorised to use your information only as necessary to provide services to us.

5.3 Legal Requirements

We may disclose your information if required to do so by law, or in response to a valid request from a government authority or law enforcement agency.

5.4 Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, your personal information may be transferred to the new entity, subject to equivalent privacy protections.

6. Australian Privacy Law

We are committed to complying with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where applicable, we also comply with the Spam Act 2003 (Cth) in relation to commercial electronic messages.

If you are located in the European Economic Area, additional rights may apply to you under the General Data Protection Regulation (GDPR). Please contact us for further information.

7. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to enhance your browsing experience, analyse traffic, and support our marketing activities. Cookies are small text files stored on your device.

We use the following types of cookies:

• Essential cookies – required for the Website to function correctly
• Analytics cookies – to understand how visitors interact with our Website (e.g. Google Analytics)
• Marketing cookies – to deliver relevant advertisements and track campaign performance (e.g. Meta Pixel, Google Ads tags)

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Website. Where required by law, we will obtain your consent before placing non-essential cookies on your device.

8. Data Retention

We retain personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. When personal information is no longer needed, we will take reasonable steps to destroy or de-identify it securely.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These measures include:

• Secure data storage and transmission (SSL/TLS encryption)
• Access controls and authentication requirements
• Regular review of our data security practices

While we take reasonable precautions, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security and encourage you to take steps to protect your own information online.

10. Marketing Communications and Opt-Out

If you have received a marketing communication from us or one of our clients, you have the right to opt out at any time. You can do so by:

• Clicking the “unsubscribe” link in any email communication
• Contacting us directly at privacy@loadmass.com.au

We will process opt-out requests promptly and in accordance with our obligations under the Spam Act 2003 (Cth). Please note it may take up to 5 business days to process your request.

11. Your Privacy Rights

Under the Australian Privacy Principles, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate, incomplete, or outdated information
• Make a complaint about how we have handled your personal information
• Request that we do not use your information for direct marketing

To exercise any of these rights, please contact us using the details in Section 2. We will respond to your request within a reasonable timeframe (typically within 30 days).

12. Third-Party Links

Our Website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies before providing any personal information.

13. Children’s Privacy

Our Website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to remove it.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated policy will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

15. Complaints

If you believe we have breached the Australian Privacy Principles or handled your personal information inappropriately, you may lodge a complaint with us by emailing privacy@loadmass.com.au. We will investigate your complaint and respond within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

Office of the Australian Information Commissioner (OAIC)

Website: www.oaic.gov.au

Phone: 1300 363 992

16. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or our handling of your personal information, please contact us at:

Load Mass – Privacy Officer

Website: www.loadmass.com.au

Email: privacy@loadmass.com.au